Collection Development Policy

Collection Development Policy Executive Summary The paper evaluates Collection Development Policy and its overall benefits to libraries. It starts by introduction and the meaning of Collection Development Policy, its components and benefits. Then there is explanation on the general requirements for successful implementation CDP. Finally there is review and evaluation of the existing stock within the library and conclusion.Advertising We will write a custom report sample on Collection Development Policy specifically for you for only $16.05 $11/page Learn More Introduction All libraries have got one primary task of making information available through collection, selection and preservation. Such process is normally made easier through application of relevant policies such as Collection Development policy. The policy assists libraries in organization through effective management of information and other resources (Strong, 1999). Definition of Collection Development Policy A collection devel opment policy presents a written statement of a library’s intention for building collections. The CDP describes collections components including strengths and weaknesses as well as providing clear guidelines for the library employees. The development of the document requires time and careful considerations for the purposes of proving its relevance to the subject. Purpose of CDP The main purpose for a library in normally to sort and provide necessary access to relevant information and resources. Improvement in technology has guaranteed libraries the chance to migrate from holdings method to access strategies which enable information to be provided efficiently and in time. Collection policies are on the increase therefore making libraries prepare in disseminating widely available information (Strong, 1999). Explanation on Collection Development Policy (CDP) The document is expected to provide updated information as well as being flexible when it comes to adapting to various cha nges. At the same time the guidelines provided should be modifiable in line with the library’s collection needs. Consequently, the collection development policy should be placed on the World Wide Web as a resource for the library’s patrons and source of reference for other libraries (Johnson, 1994). Policy statements normally provide parameters through which employees and users of the library work. Collection Development Policy serves purposes such as; selecting materials, describing current collections, and at the same time makes the staff aware of the aims and objectives of the organization. In addition it gives the various priorities attached to different activities and assists in the processing of budget and overall collection management activities. In general terms CDP prevents the library from being controlled by events as well as individual interests. The document also controls the purchase of resources preventing the cases of obtaining resources not in support of the library’s mission (Clayton and Gorman, 2006).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Components of a CDP The collection development policy provides the necessary guidance to staff in the process of selecting and deselecting resources for collection. The various processes involved include; acquisition, housing, weeding, retention and archiving, placing all manner of material within their relevant subjects. Such organization helps in reducing the level of bias since all individual selection decisions are guided within the context of the objectives of collection practices. This ultimately assists in identifying and filling the gaps within the responsibilities associated with collection development. Such practices ensure existence of consistency in the process of selection and revision done on materials. Collection Development Policy also helps in defining the purpose and scope of various collections as well as allowing deep evaluation on selection decisions. The guidelines provided makes it easier for the training of new staff and at the same time provides answers to most questions raised by selectors (Johnson, 1994). The collection development policy also provides relevant base necessary for future planning. This assists in planning of the available financial resources making it easier when it comes to priority determination. There is provision for protecting library funds since the policy grants clear guidelines on acquisition bids based on fair allocation of resources. The document in its formal presentation ensures continuity hence of great benefit in acquiring knowledge on collection as well as acting as reminder of library goals and objectives. The defined objectives are helpful in guiding other activities related to collection such as cataloguing, selection and de-selection and other relevant delivery activities (Johnson, 1994). T he other benefit of CDP is that it offers the required public relations amongst the library users, administrators and related funding organizations. The document gives clear objectives indicating the position of the organization on demonstrating accountability and following the stated goals. Relevance of the document is determined by active participation of users and administrators which acts as source of strong relations between library users and the employees. The CDP serves as a contract document between the library and its users and at the same time giving clear functions of the library in terms of collections and various services offered to institutions. It makes it easier for the justification of individual selection based on standard objectives and also makes it possible to reject unwanted materials (Johnson, 1994). Benefits of establishing a written CDP for the Limerick Institute of Technology Library Limerick Institute of Technology Library policy document would identify va rious issues such as the level of access, content, and engagement of the community in which it will be established, also important is the education standards as well as the training programs which assists in achieving the mission and vision. Operating under the strategies of Limerick Institute Library requires specific initiatives for collection development, some of which are explained as below (Shenton, 2005).Advertising We will write a custom report sample on Collection Development Policy specifically for you for only $16.05 $11/page Learn More The CDP will consider increase in the virtual space and easy access to the collections either manually or electronically on a twenty-four hour basis six days a week. This would also entail access to other materials such as Library catalogues and other services. There would be issues on subscription to several relevant electronic databases which would make it easier for clients to access services irrespective of the region where they are stationed free of charge. Creation of more materials through digital processing would be given priority and these would entail cultural materials inform of music, manuscripts as well as pictures. The community would be engaged in online exhibitions and at the same time staff being educated and trained on the rural and remote communities, granting them the opportunity to have the skills required in operation of the internet and usage of online library resources (Shenton, 2005). The library would offer sufficient space for readers making it capable of accommodating many people in one sitting. There would be improved access to collections and exhibition galleries. The project would grant the community the opportunity to access virtual library services with clients capable of adjusting available spaces to suite their needs. The internet services would replace paper-based resources making work and accessibility easier. The method implemented on electronic storage o f information would present various key benefits to Limerick Library some of which include; easier and timely delivery of information enabling clients to access information irrespective of their locations. There would be free access to all Limerick Library catalogues through their website making selection of titles easier to clients. Collection Development Policy would also enable digitisation of heritage resources which enables scanning of various materials such as photographs and maps. This would promote access to wider range of materials which previously proved restrictive. The digitisation also enhances the library’s role in collecting, preserving and access to several materials linked to heritage (Tedd and Large, 2005). However some few challenges are involved which include the right to ownership and access to materials. The problem of digital resources being accessed by anyone from all over the world provided they have authentic entry through database provider. The proc ess of archiving presents some considerable challenge where the relative costs of archive and print versions differ (Tedd and Large, 2005). Requirements for implementation and revision of the CDP The first requirement for the implementation of the CDP is the library’s mission statement, the purpose for which the policy is drafted and the audience it should address. Some of the inclusions the document requires are statements on user groups, types of programs served by the CDP, the nature and size of the collection and detailed budget. The various cooperative agreements on policy and practices are also provided for (Dahl et al, 2006).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More General and Narrative Statements General statements would be required for implementation purposes. This comprises the listing of all characteristics which determine the nature of development required for the collection. These include such issues as current situation, acquisitions, the kind of resources involved in form of periodicals, monographs and the like, kind of language applicable, format whether in printed or electronic form, sources of funds, the various policies safeguarding collection and maintenance. Within these important subjects on relevant policies and rights of complaints are all necessary for complete implementation purposes (Evans and Saponaro, 2005). Narrative statements are also important since it helps in defining the library services in relation to the community it serves. The statement should provide for languages and regions as well as intellectual coverage based on chronological order. Also the library units responsible for the collections with the subjects being described based on the library classification scheme is a consideration. And finally the relationship between disciplines and the required policies should be followed for the purposes of acquiring information (Evans and Saponaro, 2005). Subject Profiles Subject profiles are necessary for the purposes of revealing and helping in collection evaluation. This proves important in the process of periodic updating of information reflecting on changing times. The overview of collection strength and intensities is very vital before implementation process. The overview represents the general synopsis on the network’s coordinated collection policy. Such a collection is normally referred to as conspectus report which provdes evaluation on the library’s division, categories and subject. The information is useful in managing library resources hence making it possible to ascertain on relevant decisions required for the general operations of the library (Clayton and Gorman, 2006 ). Review and evaluation of existing stock The library consists of printed books, manuscripts as well as archives of lasting value, antiquarian and modern books for intellectual and historical contents. The existing collection strength include availability of resources such as; History and Literary collections in Irish and other languages, Irish Literature, Celtic studies, Medieval studies, Religion in Ireland, Estate papers, Official Publications, Intellectual history of University College, Law and Comical artefacts. The section on Special Collections and Archives involves collections in different formats which includes; printed materials, manuscripts, facsimile formats, maps, photographs, musical scores as well as microfilm. There are also copies of theses written from higher degree courses which include maters and PhDs fro Limerick Institute of Technology College (Tedd and Large, 2005). All important records generated by Limerick Institute of Technology and which more so relates to the history of the institution are organized and preserved by the institute Archives. All the donations and other internal transfers are generally controlled by agreements as well as necessary transfer procedures. Relevance of overall Special Collections is reviewed for validity purposes (Tedd and Large, 2005). Conclusion The collection methods and techniques are required to ascertain on the depth and strength of the existing collections. The useful techniques required for implementation of CDP are either collection-centered or client-centered. The work of the collection-centered is to assist in examining the content and nature of resources and their information for the purpose of determining their relevance with external standards. On the other hand client centered techniques provides detailed descriptions on the collection’s effectiveness and relevance. The combination of the two techniques during implementation alongside quantitative and qualitative data gathering techn iques provides accurate and reliable results for present and future use. Reference List Clayton, P. Gorman, G.E. 2006. Managing information resources in libraries:  Collection management in theory and practice. London; Library Association Publishing. Dahl, M., Banerjee, K Spalti, M. 2006. Digital libraries: integrating content and  Systems. Oxford: Chandos Publishing Ltd. Evans, G. E. Saponaro, M. Z. 2005. Developing library and information centre  Collections (5th Ed.) Littleton, Colorado: Libraries Unlimited. Johnson, P. 1994. Writing Collection Development Policy statements: Getting Started. Technicalities, 14 (6), pp 2-5. Shenton, A. K. 2005. Integration of paper and electronic Resources in school Libraries. The School Librarian, 53 (3), pp 121-123. Strong, R. 1999. A Collection Development Policy incorporating electronic formats.  Journal of interlibrary loan, document delivery information supply, 9(4), pp 53-64. Tedd, L.A. Large, A. 2005. Digital libraries: princi ples and practice in a global  Environment. Munich: Saur Essential Resource Pack Readings

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Attitude a Behavior Research Paper Example | Topics and Well Written Essays - 2000 words

Attitude a Behavior - Research Paper Example The concept is that attitude is a learned behavior. The hypothesis is to show how they relate and influence each other. Social Psychology Social psychology is concerned with social influences upon the individual. Because it emphasizes the individual, it qualifies as psychology, yet because of its focus on the social situation it has much in common with sociology. Thus the general area where sociology and psychology overlap is called social psychology, although the topic involves far more than simply trying to find common ground between the two disciplines. Myers (1987) has identified three areas of consideration in social psychology: the way people think about one another, how they influence one another, and how they relate to one other. Attitudes Social psychologists are concerned not only with the formation of attitudes but also with how attitudes can be influenced and changed. An attitude is made up of thought, feeling, and a predisposition to act upon that thought and feeling. Sh eer thought is the basis of an opinion. While thought and feeling may technically make up an attitude a third factor, behavior is likely to result. The credibility of the person attempting to change attitudes is an important factor in determining success. The perceived intentions of the communicator are especially important. If intentions are seen as positive, influence will tend to be greater. Some have debated whether one or two-sided presentation is the most effective. Is it better to just present one side of an issue or to give both sides? Research to date indicates that the one-sided approach is more effective if the audience is unintelligent, authoritarian or already in agreement with the stated position. Generally, however, the two-sided approach works better because the presenter sounds more objective (Jones and Brehm, 1970). Cognitive Dissonance Cognitive dissonance is an inner tension resulting from the attempt to hold two contrasting thoughts at the same time (Festinger 1 957). One of those thoughts may result from behavior therefore, if an attitude contradicts action, dissonance results. When dissonance occurs, the individual tries to relieve that tension by changing opinions, changing actions, or adding new ideas to thinking. Any of these will tend to nullify the cognitive dissonance and reduce tension over the issue. Case study Experiment Festinger demonstrated this concept by having people perform an extremely boring task (turning knobs a quarter –turn on a board). He asked each participant to convince another person, supposedly waiting to take part in the experiment, that it was an interesting task. At this point he offered either one or twenty dollars to the participant for convincing the other person the task would be interesting. Afterward he evaluated those who were paid to see whether they had enjoyed the knob-turning task. While behavioral psychology might suggest that the bigger reward would produce the greatest change, just the op posite occurred; those who received one dollar for lying the most positive about the boring task while those who received twenty dollars changed the least in their attitudes.

Marketing Communications Plan Research Paper Example | Topics and Well Written Essays - 4750 words

Marketing Communications Plan - Research Paper Example The work at hand considers this point, and in the later sections, the discussion of the importance of complete and detailed communication plan is included. Furthermore, the smart marketing and marketing communication objective has also been discussed. Next to this, the latest developments in marketing communications planning are discussed. In addition, the effective methods of measuring and controlling progress against the marketing communication plan are included. Background on customer’s preference for small cars It is important to consider the essential factors that are driving customers to small cars. Two of the most important factors are gas prices increase and improved vehicle quality (Mintel, 2012). These are the two significant factors particularly in the US small car market because of their link to lifestyle component. As projected, the small car market in the US is expected to pick up 15% in 2014, and it is anticipated to grow 55.8% in unit sales between 2014 and 201 7 (Mintel, 2012). One of the most important ideas in these data or information is the thought that the entire world market for cars has strongly been influenced by the US market. US market has become the leading venue for the car industry in coming up with the latest innovation or models with particular impact on socio-economic and political factors. The rising price for car fuel is one important consideration of the choice for a new design of car with substantial benefits. Citroen C1 is a small car, ideal for city driving (Citroen). City driving may not require long distances for the car to travel, and so it is important to have at least a small one for driving that will not be able to consume more fuel for energy. Improved vehicle quality is another consideration of the consumers. Small cars like Citroen C1 have highly improved quality, making them prominent in the small car market. It is not just about their being ideal for city driving, but these cars are also made to stand out when it comes to their featured quality. Certainly, there are various reasons of the remarkable choices of the target customers for cars, but the bottom line of them all is the idea of acquiring the benefits that they guarantee or offer. Customers are therefore sophisticated when it comes to knowing what cars they need. They know what they want, and they have established needs that car manufacturers will have to address. Customers’ needs are essential consideration most importantly in marketing activities (Haig, 2011; Kotler et al., 1999; Boone & Kurtz, 2006). The bottom line of creating market strategies like product differentiation and innovation is to address the prevailing customers’ needs (Porter, 1998; Schnaars, 1998). However, unknowingly the emancipation of highly differentiated product offerings results to the creation of needs itself. The justification of this claim is quite evident in the cases of product offerings in the market today that are highly differe ntiated and created significant needs as shown in the level of demand that they have generated and so enjoyed for now. The car manufacturing industry is a special case under this issue because this industry tries to connect their decisions to some important concerns taking place in the market or external environment. For instance, the car industry in the UK began to produce hybrid cars in relation to the prevailing issue linked to the environment. In order to at least alleviate

Global Strategy at General Motors Essay Example for Free

Global Strategy at General Motors Essay Company, one of the world’s largest automakers, traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years, 3. 2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors Company acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer operations of the old General Motors Corporation. Though GM had a long presence in developing countries, until recently sales there accounted for only a little fraction of the company’s total international business. Traditionally GM used the developing countries as a dumping ground for the obsolete technology and outdated models and earned huge money from this aging investment. This strategy has seen as lack of commitment from top management and GM offered very low quality, made of old product. All decision, plan and marketing decision were centralized by Detroit headquarter and they acted as a market context. GM kept in its mind about the poverty, crime, geographical situation and politics and communism in the developing countries. On the other hand, GM Detroit headquarters kept away GM European operation from other part of the world. And because of this arm’s-length-basis, company had failure to share all the valuable technology, skill and practice among the subsidiaries. But it had appealing market, and high profit opportunities in the Europe. So, GM did tailor the specific market needs because it had worried about blowing off from market if it didn’t tailor the specific market. So, while the GM tight controlled over its operation in the developing country but in the some time GM was too lax in Europe and felt lack of overall strategic coherence. Since 1997, GM has been trying to switch a philosophy that centre of excellence may reside any where in the global operation. An embodiment of this is to set up new four plants in the developing countries with investing $2. billion. And the four plants are identical and they can able to imitate Toyota. At the Eisenach plant, GM leant lean production from Toyota and implemented this. So the plant which productivity rate is at least twice that of most North American assembly operations is most efficient in Europe operation and the best in GM. Although they reach the more scale economics, more efficiency , more synergy, and ability to match local preference, but this strategy are not working because GM still suffers from high costs, low perceive quality. Finally, GM thinks that the push toward global cars is misconceived. At the Opel’s Russelsheim design facility, the German based engineering has uttered concerns that distinctively European engineering features may be left by the wayside in the drive to devise what they see as blander â€Å"global† cars. Question-1: How would you characterize the strategy pursued by GM in the (a) developing world and (b) Europe before 1997? Answer: The question asked to characterize the strategy pursued by GM in the developing world and in Europe before 1997. So, first of all it is very important to notice that in this question we have two important information for discussion: First information: there are two main market areas for GM’s international operations: Europe and the developing world which is made up of Latin America, Asia and eastern Europe and the strategy pursued in these two markets are totally different. Second information is that there’s a key date in GM’s history which is 1997. This date is an important turnaround for GM. Strategy in developing countries before 1997 The fact: †¢Outdated low cost products were selected for developing countries. †¢All the strategic decision, marketing and manufacturing plans were centralized by Detroit headquarter †¢Low commitment policy was there since GM select developing countries as a dumping ground for obsolete technology and outdated models The context: †¢The main context in the developing countries is the political and economical instability. †¢Low expanse capability of the developing countries as they are poor. †¢Low growth perspectives. The strategy: Decision to produce and sell low cost models that were considered outdated developed world. Added benefit of extending the return on investment of previous decade’s investments. †¢This allowed generating a continuous cash flow to be invested in more appealing markets like Europe. †¢Probably willingness is not to share valuable technologies and skills in countries with low patent protection. The Result: market sha re less than 8. 9% The strategy pursued in the developing markets before 1997 was a very low commitment from the top management towards the developing markets. This means that the product offer was very low quality, made of old products that would have not been sellable in a competitive, developed market like the US or western Europe. From the case we also noticed that all the strategic, planning and marketing decisions were centralized in the Detroit headquarter. So, this means that the top management didn’t consider important to have a direct contact with those markets and didn’t want â€Å"trust† local subsidiaries to manage on their own. They thought they could manage the developing market from their desks in Detroit. Lack of initiative or just plain Yankee arrogance weren’t the main reasons. We think the GM management acted accordingly to the market context. In fact to understand their strategy, we must keep in mind that the geopolitical situation before the nineties in South America had instability both in politics and economy, poverty, crime and sometimes civil wars. In Eastern Europe and Asia: communism was also known as not favorable to American capitalists. The choice of a low profile strategy was the only chance at these conditions and there were low risk, low investment, low commitment but also low return. The market share of GM’s vehicles in these markets was very little but, considering the amount of resources invested, it’s not bad at all. After all, this low-cost strategy allowed GM to extend the life of obsolete products without risking to loose valuable resources in risky states. And most important, generating some cash to be invested in more appealing markets like Europe. Strategy in Europe before 1997 The context: †¢Strong local competitors †¢Strong cultural identity †¢Differences in preferences compared to US †¢Tight urban space The pursued strategy: †¢Need to totally design, produce and sell different models( compared to US) †¢Huge investment. Allowed to produce state of the art vehicles featuring the ultimate technology and design tailored to the local customers. †¢Loose control by Detroit headquarter and wide freedom to regional and national subsidiaries( strategy planning, designing of cars and facilities were managed on their own) The Result: †¢11. 3% market share second only to Ford †¢Lack of an overall strategic coherence. Inability to leverage synergies And here we go with the second part of the question: strategy in Europe before 1997. Here everything is different. We have an appealing market, high profit opportunities, demanding customers and strong competitors. In Europe you can’t even imagine to sell the same cars you sell in America. First of all because there’s not enough space: streets are smaller, plain and simple. Second, because people have very different preferences compared to US and third because if you don’t tailor the cars to the specific market needs, local competitors will blow you off in a minute. And you’ll be out of the game. So here’s how GM managed the European operations: They gave local subsidiaries freedom to design, produce and sell new models. Impact of pre 1997 strategy In developing countries: †¢Inability to respond to market needs †¢Mediocre from a competitive point of view but decent from a financial point of view In Europe: †¢Good response to market needs †¢High costs †¢Good from a competitive point of view but very expensive and not much efficient To summarize Pressure for cost reduction was high in developing countries not because of competitors but mainly because of poverty. In Europe, compared to developing countries, customers have a high expenditure capability so if a pressure for cost reduction exists, it’s due to competition but still it’s not comparable to that in the developing world. That’s why we’ve put it in the lower end of the axis. Question-3: How would you characterize the strategy that GM has been pursuing since 1997? How should this strategy affect GM’s ability to create value in the global automobile market?

Looking at Two Paintings in the Boulder Public Library :: Personal Narrative Writing

Looking at Two Paintings in the Boulder Public Library I love to kill time. It was once said by a wise man that the one thing we’re all given an equal amount of is time, and how we use this time is what will ultimately determine the course of our lives. These days, there are plenty of instructions for those who are still unsure how to use time. â€Å"We need revision .02 living with upgraded busyness. So download the latest groupware and be sure to e-wire all those efforts to the 5 to 9 and 27/4 multitaskers.† At least it’s something like that, I can ususally pay attention until they start in with the math. At any rate, it’s needless to say that instead of working late to pay for a bigger roof, I prefer to leave early and catch the setting sun. Instead of spending Saturday morning taped to a desk, I prefer to wander the wide aisles of the local library, where coincidentally, this paper takes place. A library is like a compact, concrete garden of the globe. Where all the world’s diverse words are arranged by their type and placed in orderly rows. Now, Boulder is known somewhat for its diversity, and the library doesn’t stick out here for that reason. It’s more like the official logo stamped on the place, the swoosh under the Nike lettering. Here it was that wandering round the bookstacks, I came to a section of wall that had two paintings on it. They were both painted by the same two people, Leo and Diane Dillon, in the same year, 1978. Having paid the bills, and stocked the fridge some weeks previous, I was pleased to realize I had a little time to kill and could afford a closer look. The first painting, the one on the left, is entitled â€Å"Owl Woman†. The woman is sitting against an orange backdrop in a wide, deep brown dress that flows off the lower left hand corner of the painting. On her right hand is a rough leather glove, where perches a little orange and white owl. Her left hand is ungloved and is nestled in her lap. Worn around her head and down her shoulders all the way until it seems to be perched in her lap is the semi-transparent image of a gigantic owl. The owl’s head itself is not transparent, and is worn over the woman’s head like a snug bonnet. The woman’s face is clearly visible.

Designing a Wellness Program Essay

1.When a health promotion specialist begins the task of designing a wellness program the first and most important step is performing a needs assessment. An important part of the needs assessment is collecting data. There are two main types of data. One is primary data. This is data that you obtain yourself from the population you intend to serve. Examples of primary data are: administer surveys by written or electronic questionnaires, telephone interviews, electronic interviews, face-to-face interviews, Delphi technique, community forums, focus groups, observation, and self assessments. This data is current and straight from the target population with specific information to answer planner’s questions. Negatives for this type of data mainly includes: cost, time, manpower. All of these methods of collecting primary data have their own unique advantages and disadvantages. However, one must examine the intangibles that are associated with each method on an individual program by p rogram basis (McKenzie, Neiger, & Thackeray, 2009). The second form of data one may obtain is termed secondary data. This is data that has already been obtained by someone else and is readily available. Sources include governmental agencies, nongovernmental agencies and organizations, and data available in the literature. Examples of governmental source data from the CDC, FDA, and others would be: census data, health and vital statistics, behavioral risk factors, and cancer statistics. Nongovernmental sources like the American Cancer Society, the American Heart Association, and others can offer information and statistics on topics such as: cancer, heart disease, lung disease, stroke, and many more. Data from literature sources that are peer-reviewed such as Medline and ETHXWeb can be valuable tools to help identify the needs of one’s specific population. This data is generally inexpensive, easier to obtain, usually summarized, and requires less resources to collect. The largest negative to this data is it is not specifically from the target population and therefore might not be applicable one’s target population. How the data was obtained, from whom it was obtained, and a number of other variables can change how valuable data may be for one’s specific target population. Secondary data can also be a great source to help one construct survey instruments to obtain similar data that is straight from your target population (McKenzie, Neiger, & Thackeray, 2009). 2.After working for 16 years I’ve come to the conclusion that most of my colleagues and myself have fallen into two categories, overweight or obese. Unfortunately this is a statewide and a national problem. My solution is to start a walking campaign for TCC employees that will help fight obesity. The first step would be to perform a needs assessment to see if there is an actual obesity problem at my college. This would entail identifying types of information that might help me answer the question of obesity at TCC. My first action would be to contact the person in charge of employee health at TCC and see if there is any secondary data collected from the employees that would be useful for this endeavor or to see if anything similar has ever been attempted at TCC. I would also perform a literature search on walking programs and obesity. Another source of secondary data might include health screenings or other health information obtained from TCC employees. Of course this could be a problem in regards to Health Information Portability and Accountability Act (HIPPA). Other secondary sources that could be utilized are: the Tarrant County Public Health, Texas Department of State Health Services, Centers for Disease Control and Prevention, and Healthy People.gov. All secondary data would need to be reviewed for its usefulness and how current the information is that would be utilized. Primary data would allow me to collect current data from the target population. Primary data could be collected by internet surveys, mailing surveys, telephone surveys, and organizing focus groups (Fitzhugh, 2012). The next step would be how to collect the data for the assessment. My first action would to ask some colleagues for assistance. We would then break up the work of obtaining the secondary data via the internet and making some phone calls to key personnel to see what data was available. We would obtain all the data we could from the secondary data sources stated prior. In addition, with the college’s approval, I would send out at a Health Risk Appraisal (HRA) survey via e-mail through the college’s mailing system. If needed, I would use the intercampus mail system to send out the HRA survey. I would also organize focus groups to obtain more primary data. And most importantly I would obtain information from the leaders at TCC via surveys or interviews (Fitzhugh, 2012). The third step would be the actual collection of the data. This would take organization, effort, and time. I would first need to gain approval from my superiors at the college to get time off, obtain staff, and obtain funds to collect the data. Obtaining staff might be achieved through volunteerism. Volunteers would not only assist in collecting the data, but would aid in entering and managing data. Funds might be granted from the leaders at the college from various funding sources or even from the county or state levels (Fitzhugh, 2012). The fourth step would involve analyzing the data to profile the actual needs of the TCC employees. For my program the data would need to show that there is a weight problem and that lack of exercise is a key element that could help address this health issue. This would involve organizing the data and comparing our population to the region, state, and even national levels. This would also include both qualitative and quantitative analysis of the data obtained where reliability and validity would be assessed (Fitzhugh, 2012). The last step would be to prioritize and validate the needs of TCC employees. We could perform this by ranking the health issues in order of importance as reported. We could establish a Basic Priority Rating (BPR) which takes into account the size of the problem, seriousness of the problem, effectiveness of possible interventions, and lastly is the intervention doable. One additional method would be to take the data back to a focus group or advisory panel and prioritize by importance and potential for change. Through these processes we may find that there are other larger concerns for TCC employees. One could waste a lot of time, effort, and funds if a proper and thorough assessment is not completed prior to initiating a health promotion program (Fitzhugh, 2012). References Fitzhugh, E. C. (2012). mms://mediasrv1.ccs.ua.edu/CCS-AO2/HHE667-2/module4/667_Video_8.wmv McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2009). Planning, implementing, and evaluating health promotion programs: A primer (5th ed.). San Francisco: Benjamin Cummings.

Weight Loss Intervention Programs Health And Social Care Essay

Outline: This is a 5 page project- APA format, discoursing weight loss intercession plans for rural African American adult females. The plan assess rural African American adult females of age group 45- 60 with an purpose of developing and implementing weight loss care preparation plan for the group. It so develops, implements and evaluates the plan. The paper relies on 4 beginnings. Weight Loss Maintenance Training Program for Rural African American Women Aged 45-60 Rationale of the Undertaking Rural African American adult females are disproportionally affected by fleshiness and are at hazard of many diseases that are accelerated by fleshiness. Weight loss and care is the cardinal solution to this job ( Flegal, Carroll, Ogden and Johnson, 2000 ) . Surveies have shown that despite the fact that 70 % of African American adult females want to lose weight, merely 50 % are actively seeking to lose weight and that African American adult females practically lose less weight than other cultural groups ( Mack, Anderson, Galuska, Zablotsky, Holtzman and Ahluwalia, 2000 ) .Studies have farther shown that such adult females engage in weight loss methods for shorter periods of clip. ( Ard, Rosati and Oddone, 2000 ) observes that there is great demand to increase apprehension of weight loss care among African American adult females, usage evocation process from the theory of planned behaviour to specify the concepts of attitude, subjective norms and sensed behaviour control sing weight l oss and care, and develop relevant questionnaire that can be used to research weight loss and care, peculiarly for rural African American adult females aged 40- 60 Importance of Weight Loss Maintenance for Rural African- American Women Care of weight loss among rural African Americans is of import because organic structure weight is a factor in etiology and direction of many diseases for which fleshiness and corpulence are lending factors such as diabetes and its complications. Weight decrease contributes to reduced insulin opposition, a decrease in impaired glucose tolerance and accordingly a better direction of diabetic complications ( Anderson, et Al, 1997 ) . Anderson, et Al ( 1997 ) further indicates that surveies measuring organic structure form, size and organic structure satisfaction have shown that rural African American adult females prefer larger organic structures than those preferred by white adult females and besides, rural African American adult females have significantly big organic structures than their white opposite numbers. In these surveies, African- American adult females thought of their big organic structure sizes to be more attractive to the opposite sex and healthier than age matched white adult females. It is clear from these surveies that African- American adult females had more positive perceptual experiences of their big organic structures and were less likely to lose and keep weight loss because they considered dieting patterns as harmful patterns related to binge-eating syndrome and anorexia. Lieberman et Al, ( 2003 ) clearly shows that aged rural African American adult females were 0.6 times every bit likely to experience guilty after gorging, 0.4 seasonably as likely to diet and 2.5 times every bit likely to be satisfied with their weight and 2.7 times every bit likely to see themselves attractive. In a big sample of aged adult females, 40 % of corpulence and corpulent African – American adult females were aged 25- 64 and they considered themselves to be really attractive or attractive. It has besides been established that African American adult females who are overweight selected a desirable organic structure size that is significantly smaller than they perceived their current size to be ( Anderson, et Al, 1997 ) . Based on these surveies, it is of import for fleshiness intervention plans to see cognitive facet and organic structure image perceptual experiences in their design of effectual weight loss and weight loss care intercessions. This forms the footing of this plan. Undertaking Plan This undertaking is designed to make consciousness of weight loss care to rural African – American adult females. The plan marks adult females of ages 40-60 and will be implemented throughout different selected local community centres in two Florida rural communities to guarantee that a broad population is covered. The plan will be implemented by societal wellness workers, who will develop selected 20 African- American adult females from each of the two Florida rural communities chosen on importance of weight loss care utilizing elicitation process from the theory of planned behaviour to specify the concepts of attitude, subjective norms and sensed behaviour control sing weight loss and care, and develop relevant questionnaire that can be used to research weight loss and care, peculiarly for rural African American adult females. The trained adult females will so develop other African- American adult females of ages 40 – 60. This plan will last for a period of 16 months, including 8 moths rating period, whereby selected participants will be evaluated on the footing of their wellness beliefs, dietetic consumption, activity degrees, and forms and conformity with diet. Undertaking Execution The plan seeks to educate the selected group on significance of weight loss care and its benefits. Trainers will actively affect selected group in treatments on fleshiness, weight loss and care of weight loss in order to understand their perceptual experiences on this subject before educating them on wellness hazards and dangers associated with fleshiness and corpulence, while doing usage of practical illustrations. During the preparation, perceptual experiences of organic structure size in older rural African- American adult females in two rural Florida communities will be assessed through web sampling. Ten persons in their 40 ‘s, ten in their 50 ‘s and ten in their 60 ‘s will be chosen to take part in 8 month rating of place direction schemes for weight loss care. The survey will measure wellness beliefs, dietetic consumption, activity degrees, and forms and conformity with diet. Photographs of participants will be taken to measure organic structure images. Body images will be presented in four sets of exposure enlarged or reduced in size utilizing an anamorphic lens to find if the organic structure weight will be above or below the desirable weight based on consensus of geriatric doctors. The weight classs will be classified as really thin, thin, normal, corpulent and really corpulent. Participants will be asked to depict these images, based on 12 properties, viz. : attracti on, wellness, organic structure size, cooking ability, likeliness of high blood pressure, politeness, success, felicity, desirable organic structure size, worrying behaviour and friendliness. By actively affecting members of selected group, trainers will discourse current behaviour, beliefs and misconceptions that have contributed to big per centums of corpulent and fleshy instances among rural African American adult females and come up with a manner frontward through active engagement of both the trainers and the group being trained to develop a questionnaire that can be used for single appraisal of weight loss care to guarantee efficiency and success of the full undertaking. Undertaking Evaluation Undertakings success will be evaluated based on informations obtained during 8 moths single rating. Using photographic organic structure images, each of the 12 properties will be assessed to give per centum of those who will hold maintained their organic structure weight loss throughout the plan. Teaching and Learning Principles Used In implementing this undertaking, trainers bear in head that grownups are independent and self directed. They will therefore put the persons being trained free to direct themselves. Trainers will actively affect members in larning procedure and service as facilitators for them. Trainers will let participants to presume duty for presentations and group leading. Facilitators besides understand that participants have accumulated a foundation of life experiences and cognition, and will therefore demand to link this preparation to participants knowledge and see base. Trainers will bear in head that they are covering with a group of grownups, who are end and relevance oriented and must clearly see the ground for this plan. Trainers will hence hold to do this acquisition applicable to existent life state of affairss of the group Undertaking Evaluation Upon completion of the undertaking, its success will be evaluated, based on the undermentioned standards: . . Flegal KM, Carroll MD, Ogden CL, Johnson CL. Prevalence and tendencies in fleshiness among US grownups, 1999-2000. JAMA. 2002 ; 288 ( 14 ) :1723-7. Ard JD, Rosati R, Oddone EZ. Culturally-sensitive weight loss plan produces important decrease in weight, blood force per unit area, and cholesterin in eight hebdomads. J Natl Med Assoc. 2000 ; 92 ( 11 ) :5 ANDERSON, L. A. , G. R. JANES, D. C. ZIEMER, L. S. PHILLIPS, Diabetes Educ. , 23 ( 1997 ) 301. L. S. Lieberman et Al. : Body Image in Women with NIDDM, Coll. Antropol. 27 ( 2003 ) 1: 79-86 Sites hypertext transfer protocol: //www.ncbi.nlm.nih.gov/pmc/articles/PMC2219715/

7 Typical Mistakes in Essay Writing

7 Typical Mistakes in Essay Writing When writing essay for college or university, students often face a great brain fog and practical hurdles that knack them from writing a good quality essay. Students make many mistakes while doing essay writing. Top 7 typical mistakes in essay writing include: Poor objective planning that leads to many more problems in essay writing Poor selection of topic and main content areas Poor understanding of selected topic and content areas. Such poor ideation further makes complex and completed thinking blocks that hinder the progress of writing. Inappropriate available sources and references are also responsible for the poor quality and bad impression in essay writing. Lack of writing skills can be a trouble for few who don’t believe in themselves and are afraid of writing at their own. Such fears give birth to many other problems and it ones one of the 7 typical mistakes in essay writing. Inappropriate technical assistance and lack of grammatical approach is another mistake that causes mistakes in essay writing. Many students make mistake of applying grammar and spell checks inappropriately that further reduces the impression of their write-ups.

5 Ways to Reduce Workplace Stress and Live a Happier Life

5 Ways to Reduce Workplace Stress and Live a Happier Life A whopping 83 percent of Americans feel workplace stress, according to a recent study of work and stress. Topping the list of stresses in the workplace? Workload claims a staggering 46 percent, followed by people issues (28 percent), work/life balance (20 percent), and lack of job security (six percent). But just because stress is prevalent doesn’t mean it has to be a fact of life. Consider these five simple ways to reduce your stress and lead a happier, more fulfilling professional life. 1. Prioritize, Prioritize, PrioritizeThe research is in, and it may surprise you. While you may take great pride in your ability to multitask, science suggests that it’s probably doing you more harm than good. Stanford scientists have determined that attempting to process more than one stream of information at a time is not only less productive than you think, but also leads to impaired cognitive function.Rather than attempting to do everything at once, prioritize your work and stick t o a schedule for best results. Avoid distractions like email alerts, text messages, and other tasks not immediately related to the job at hand.2. Speak UpYour manager and coworkers have their own professional goals to meet. So who is your best advocate in the workplace? The answer is simple: you are. Many bosses will keep piling on responsibilities in the workplace equivalent of a game of â€Å"Chicken.† Don’t let that happen.Instead, speak up if you are overwhelmed with work. He/she may be able to assign the project to a different worker, or extend the deadline. Maintaining open lines of communication with your boss also demonstrates initiative, whereas missing deadlines and turning in shoddy or incomplete work shows a lack of professionalism.3. Clear Away ClutterClutter is more than just an eyesore. Research from the Princeton University Neuroscience Institute shows that it can also detrimentally impact your ability to process information and focus. To optimize your performance, clear away all clutter from your work environment. You’ll not only be more productive, but also less irritable - a benefit for you and your coworkers alike.4. Seek Completion, Not PerfectionWhen time is tight and tasks are many, striving for perfection - which may or may not be attainable - stands in the way of your ultimate goal: completion. Performance anxiety can be immobilizing.Rather than giving in to the quest for perfection, accept your best effort and move one. If you’re stuck on a task, take a break. A brisk walk or healthy snack can help you recharge, push through, and wrap up.5. Plan AheadWhen six o’clock rolls around, you may still have a pile of paperwork through which to plow. Take a minute to pat yourself on the back by reflecting on the day’s accomplishments. Then inventory what remains to be done in order of important. This will not only leave you with valuable peace of mind, but can also help you get the next work day off to a great start.While workplace stress is a reality for millions of Americans, there are ways to take control and turn the tables. These five tips can help you enjoy an enhanced quality of life - both in and out of the office.

Week 2 posts 6340 Assignment Example | Topics and Well Written Essays - 250 words

Week 2 posts 6340 - Assignment Example ver wonder who exactly the target audience is since you have mentioned the employees of McDonalds and also the customers and hence am a bit confused, please clarify about the target group and especially those that will be having free check-up of their blood pressure (Dougherty, 2011). Volunteering is not an easy task and especially when it has to do with teaching patients due to the differences in educational backgrounds and hence what you are doing is really honorable and I encourage you to continue and even recruit other nursing students to follow in that good cause (Scheetz, 2000). I also admire the electronic medical recording as I know how efficient it is and makes easier the work of especially nurses. Cancer is a killer disease and any helping hand extending towards furthering research about it and especially by a profession is highly appreciable. The participation by leadership is truly admirable cause. Kudos and continue with the same spirit to raise more funds not only for cancer but also other killer diseases as well which need more research (Pape, 2000). American Association of Colleges of Nursing. (1999). Defining scholarship for the discipline of nursing. Washington, DC: Author. Retrieved January 16, 2013, from: http://www.aacn.nche.edu/publications/position/defining-scholarship Pape, T. (2000). â€Å"Boyers model of scholarly nursing applied to professional development. Association of Operating Room Nurses.† AORN Journal, 71(5), 995-9, 1001-3. Retrieved from

Building a Strong Brand Case Study Example | Topics and Well Written Essays - 4000 words

Building a Strong Brand - Case Study Example Within the industry some are questioning the long-term strategy of confectionery in the Nestl group, after the company announced that it wants to position itself as a "health, nutrition and wellness company". Competition - Nestl owns more than 25% of the L'Oral beauty business. When L'Oral purchased The Body Shop in May 2006, L'Oral handed back a 14% stake in the fair trade Day Chocolate Company, formally held by The Body Shop. Nestl has been dogged with adverse publicity surrounding its ethics in baby milk production, and it would seem that a share in The Day Chocolate company would have been untenable. Nestl launched a fair trade coffee, Partners' Blend, in 2005, which may signal a company intention to enter the fair trade chocolate market. Product Strategy - Nestl appears to be following a different premium strategy, bundling non-edible products to enhance gift status and encourage price trade up. To some degree this may be due to an over-reliance on child-targeted products and character licences in the portfolio. However, by offering non-edible components the amount of chocolate is limited and products might be perceived as healthier, thereby dovetailing into the over-arching Nestl Strategy towards health. Across the child-targeted everyday chocolate products, Nestl has followed a strategy of reformulating recipes to replace artificial ingredients with natural flavouring and colouring. This is a different aspect to the wider healthy eating agenda. Brand offering/product portfolio A large range of seasonal products are available, with a strong presence in novelties. Nestl uses the boxed chocolate brands to offer seasonal packaging formats and purchases character licences to offer products targeted to children. Easter - Value-added non-edible gifts are being added to products as an alternative strategy to encourage premium trade up. For Easter 2006, Nestle mugs and games featured on a Yorkie Subbuteo football egg and also a Milkybar Buckaroo egg. Christmas - The chunky chocolate brand Yorkie follows a masculine strategy and this was used for several Christmas products. 'Hot Stuff' was a rum flavoured version launched for the winter season 2005. A pint glass filled with Yorkie chunks, and a roulette game featuring a spicy chocolate were also available. Nestl claim that the products satisfied men's most popular hobbies of drinking and eating spicy food. Other occasions - A packaging strategy is used on the Yorkie brand to